A Texas-based chain of fitness centers and personal training studios is coming to Buffalo, bringing its first New York location to Fountain Plaza in partnership with the Gronkowski family’s G&G Fitness Companies.
NexGen Fitness Corp. signed a long-term lease with Ciminelli Real Estate Corp. to occupy 3,824 square feet of space in the first-floor lobby at 40-50 Fountain Plaza. It’s expected to open in fall 2020.
Unlike a typical gym with shared fitness facilities in a group environment, NexGen Fitness says it offers upscale private personal training suites, with separate equipment and a personal trainer to work with each client. The equipment is not shared, and clients are kept socially distant in separate areas. The company is also introducing its NexGen Recovery, which offers “rejuvenation” through infrared saunas and a salt room.
The Gronkowskis partnered with NexGen founder and CEO Bryan Whatley as co-owners of the new studio, and NexGen will use the equipment sold at 13 G&G Fitness stores in its New York, Pennsylvania and Ohio.
“This is a great opportunity to bring a new fitness concept to the City of Buffalo. We considered a lot of locations for the first NexGen Fitness in New York, but decided that Buffalo was the best place,” said Dan Gronkowski. “We love what is happening with its growth and wanted to be a part of the vibrancy in the city. You will definitely see this place as a hot spot when professional teams come into town.”